Mobile data usage is absolutely surging, average U.S. subscriber chomping down about 230 megabits of data per month! This is a 50% increase in just six months. IMHO a whole new industry is going to form just to manage this data as the networks grow faster and stronger. Similar to the way operating systems in the computer were app/platform driven and then migrated to web based applications. You can see this happening as various mobile OS’s proliferate. There will be a time when the mobile OS battle won’t matter,nor apps as the only thing that will be important is access to the mobile cloud.